The TWENTY30
New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high. The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters. Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.
Episodes

Friday Dec 13, 2024
Friday Dec 13, 2024
Saudi Arabia has soared up in UN rankings on digital government and e-government, jumping 25 places in the latest UN E-Government Development Index (EGDI) 2024. Not only that, but Riyadh city is - amazingly - now ranked 3rd GLOBALLY among 193 cities worldwide. The high rankings are welcomed in Saudi Arabia, but for residents and regular visitors, it is not all that surprising. The Kingdom’s e-government services across a variety of platforms are impressive, efficient and reliable - and used with ease in everyday life in Saudi Arabia.
In EPISODE 28, Hanaa leads a DEEPDIVE on the newest rankings and talks about the role of the Digital Government Authority (DGA) in driving these changes, the new 'Platform Code' initiative, and the comprehensive report on digital transformation strategies touching on governance, efficiency, and critical data management and security challenges.
Before the DEEPDIVE, the hosts catch up on holiday season preparations, discuss upcoming travel to the region and discuss Dubai as a place to visit with Children.
After the DEEPDIVE, the hosts get to some of the latest and most interesting news on Saudi Arabia, including, of course, the news that Saudi Arabia is finally confirmed as host for the 2034 FIFA WORLD CUP (!), a flurry of activity on sustainability in Saudi Arabia, Tim Cook’s visit to the Kingdom and the opening of the first Apple store, and the RED SEA FILM FESTIVAL with a notable face missing from the action on the red carpet.
📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:
Spotify:
https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206
YouTube:
https://www.youtube.com/@thetwenty30
Get episodes and exclusive content delivered to your email inbox free:
https://thetwenty30.com
📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.

Sunday Dec 01, 2024
Sunday Dec 01, 2024
Much of the talk inside and outside of Saudi Arabia is about the Kingdom’s giga-projects. Can they be done? Will their impact match or exceed the investment? Although 6 giga-projects are now actively being built in Saudi Arabia, none are the first. Jubail Industrial City is the original, and as the first successful giga-project, offers a blueprint for the successful completion and economic payoff of other giga-projects as the Kingdom transforms.
Jubail Industrial City in Saudi Arabia is hosting the Sixth International Conference on Learning Cities 2024. Representatives of UNESCO learning cities from around the world are descending on Jubail to attend the event and discuss strategies for promoting climate action through lifelong learning.
The important conference comes as Jubail celebrates 50 years since its inception - from a greenfield desert and remains of an old fishing village to the world’s largest industrial city, accounting for an astonishing 7% of Saudi Arabia’s GDP. Through one of the greatest collaborations in Saudi history between U.S.-based Bechtel, with a long track record of success in Saudi projects, and the Royal Commission for Jubail and Yanbu, the city of Jubail is a story of achievement for ambitious projects in Saudi Arabia.
Before the DEEPDIVE on Jubail, the hosts discuss Thanksgiving in Saudi Arabia and traditions during the American holiday week, and also discuss the successful opening of Riyadh’s metro project this week.
After the DEEPDIVE, the hosts get to some of the latest news topics driving the day in the Kingdom.

Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
The TWENTY30’s Saudi real estate guru, Faisal Durrani, partner and head of research at Knight Frank Middle East, is back! Faisal joins hosts Lucien and Hanaa to discuss some of the latest research and findings from Knight Frank, the leading consultancy on real estate in the Middle East region, and to give listeners an update on the booming real estate market in Saudi Arabia. There’s been a 38% surge in real estate transactions across all asset classes in the country, and the conversation covers the complex factors driving the housing market, including government initiatives under Vision 2030, the rise in home ownership rates, and the challenges faced due to an increasing number of young Saudis and expats moving to Riyadh. Faisal also provides an update on the hospitality sector in Saudi Arabia as tourism booms, noting the rising hotel room rates and the demand for more diverse accommodations is driving the discussion on the ground. The conversation also delves into the complexities of meeting the housing demand in the face of rapid urbanization and changing cultural expectations among Riyadh's residents.
After the conversation with Faisal, the hosts catch up on some of the latest news in Saudi Arabia.

Saturday Nov 09, 2024
Saturday Nov 09, 2024
Episode 35! Co-hosts Lucien and Hanaa kick off the episode discussing the recent addition to Lucien's family, and catch-up on Hanaa's recent travels to Saudi Arabia to speak at a CSR Forum in Riyadh, as well as visit her hometown and family in the Eastern Province.
Then, joining the hosts on the MAINSTAGE is Faris Al-Sulayman, co-founder at Haala Energy, a leading Saudi solar energy company that installs solar power projects for commercial, industrial, and agricultural clients. Faris joins The TWENTY30 for an exclusive conversation about the growth of Haala, the challenges and opportunities in solar power in the Kingdom, and Saudi Arabia’s broader green goals with the Saudi Green Initiative. They also discuss his journey as a first-mover in the solar space in Saudi Arabia, Haala's incubation at KAUST just north of Jeddah in Saudi Arabia, and how the business plans to grow as solar becomes a viable option for commercial and residential clients in the coming decade.
A graduate of Georgetown University with a Masters from the London School of Economics, Faris is active with Haala while pursuing a PhD from LSE in London.
After the discussion, the hosts catch up on some of the latest news in Saudi Arabia, and conclude with a unusual SHOUTOUT to cap Episode 35.

Sunday Oct 27, 2024
Sunday Oct 27, 2024
It's FII week in Riyadh! 📈 That means the who's who of the finance, investment, and business world are descending upon the Saudi capital for Saudi Arabia's largest annual event - the 8th Future Investment Initiative held at the King Abdulaziz International Conference Center (KAICC).
Co-hosts Dr. Hanaa Almoaibed and Lucien Zeigler talk about the event and discuss some elements of the program and speakers, as well as the surrounding events and vibe of the city as it hosts visitors from around the world.
Before the DEEPDIVE on FII, the hosts discuss a new NEWS format for The TWENTY30, which allows the hosts more space to discuss and engage on the topics that matter for Saudi Arabia. User and data feedback and input from 33 Episodes prompted the slight modification to the segment, which the hosts note is already significantly more enjoyable for hosts and listeners alike. The TWENTY30 team hopes you agree!
After discussing FII, in the new format for the NEWS segment, the hosts cover a range of interesting developments in Saudi Arabia, including:
•Sindalah Island is the first Neom project to open doors, and a handpicked selection of guests are getting the first glimpse of the place ahead of FII, according to Bloomberg.
•Saudi Arabia is setting its sights on the Chinese outbound tourism market as part of its strategy to transform the kingdom into a global tourism hub, according to SKIFT.
•Roberto Mancini walks away from Saudi Arabia as head coach of the national team after 14 pretty unsuccessful months as coach...
•Ground has officially been broken in Saudi Arabia for what is expected to be the “world’s largest building" - The New Mukaab, part of the new murraba project.

Monday Oct 21, 2024
Monday Oct 21, 2024
Lama Khaiyat, CEO of Awtada, a boutique Saudi consultancy and public policy advisory firm, joins hosts Hanaa and Lucien to discuss the world of consulting in Saudi Arabia and the rapid growth of her firm.
The consultancy market in Saudi Arabia reached $3.2 billion in 2023. The market grew by 17.5% in 2022, and is expected to grow at a compound annual growth rate (CAGR) of 23.5% through 2029. But recently, multiple outlets have reported of a "recalibration" of Vision 2030 projects that involves a reprioritization of spending, putting a pinch on some of the larger consultancies operating in the Kingdom. But the recalibration is an opportunity for boutique consultancies to step up, Khaiyat tells the TWENTY30.
Lama shares her journey from Oxford to the Big 4 and how she felt that her best path toward growth and success was through founding her own firm and providing a Saudi-first lens for clients.
After the conversation with Lama, the hosts get to some of the latest news on Saudi Arabia, and conclude with SHOUTOUTS to the exceptional people driving the Kingdom's transformation.

Monday Oct 14, 2024
Monday Oct 14, 2024
In Episode 32, co-hosts Hanaa Almoaibed and Lucien Zeigler share thoughtful feedback from Episode 31 and the TWENTY30's exclusive conversation with entrepreneur Iyad Aldalooj, which elicited tons of comments and excitement from many in and outside of Saudi Arabia. Then the hosts get to a DEEPDIVE on Saudi women in the workforce, and how the labor market transformation in Saudi Arabia has significantly advanced opportunities for women to work and pursue careers in various fields and sectors throughout the Kingdom.
The hosts conclude with the latest news on Saudi Arabia, including:
•The Saudi stock market is struggling after a summer rally, with the Riyadh bourse enduring its worst fourth-quarter start in years as regional tensions soar.
•Will Smith is set to give a talk on the opening day of the sophomore edition of the Saudi Film Confex, taking place in Saudi Arabia’s capital of Riyadh between Oct. 9-12.
•Saudi Arabia is preparing to make a multibillion-dollar bet on hydrogen and will launch a new company to produce the much hyped low-carbon fuel
•Saudi Arabia has consolidated its branding push with Atlético Madrid by paying for naming rights to the Spanish club’s stadium for the next nine years. Atlético, which has been sponsored by Saudi state-owned Riyadh Air since last season, said Wednesday that its Metropolitano stadium will be known as the Riyadh Air Metropolitano henceforth until 2033.
The hosts conclude as always with the SHOUTOUTS segment, and in this episode, combine their shoutout together to wish a very important person in Saudi Arabia well after surgery.

Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Iyad Aldalooj started Penny Software after serving as an executive for Careem, the mobility startup which exited for $3 billion to Uber Technologies.
Penny is now one of the Kingdom's fastest-growing startups with SAR 1 billion in transactions in 2023 and customers worldwide. In an exclusive interview and conversation with hosts Hanaa Almoaibed and Lucien Zeigler, Iyad shares his journey, which begins in the Eastern Province in Saudi Arabia. After studying at the University of Nebraska in the United States, he fell in love with entrepreneurship. When he moved back to the Kingdom, he joined Careem, where he was an executive when the company exited. He then became one of the inaugural members of the Saudi Leadership Society and the Misk 2030 Leaders Program. Now, with the venture-backed Penny Software, he tells Lucien and Hanaa that despite his early success with Penny, he's committed building a solution for the long run while contributing to the prosperity of Saudi Arabia's Vision 2030 and its drive to create a technology ecosystem from the ground-up. The transformation happening in the Kingdom has changed the mindset of Saudi Arabia's tech-enabled youth, creating a vibrant landscape for disruptive technologies to thrive. Iyad shares his journey and experiences to-date, his stories of success and challenges with venture capital fundraising in Saudi Arabia, and much more with The TWENTY30 in this exclusive interview and conversation.
After the conversation with Iyad, Hanaa and Lucien catch up on some of the latest news from Saudi Arabia.
Subscribe for free wherever you get your podcasts:
Spotify:
https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206
YouTube:
https://www.youtube.com/@thetwenty30
Get episodes and exclusive content delivered to your email inbox free:
https://thetwenty30.com
You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.
The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.
©The TWENTY30. All rights reserved.

Sunday Sep 29, 2024
Sunday Sep 29, 2024
Episode 30! 🤩 Hosts Hanaa and Lucien kick off the show catching up on a busy week with tons of travel ahead. In this episode, Hanaa does a DEEPDIVE into Saudi Arabia as a luxury market and destination for fashion and luxury goods. A recently-released report titled 'New Codes of Luxury in Saudi Arabia' by the TOGETHER group and the Future Laboratory group explores the evolving luxury market in Saudi Arabia, focusing on affluent consumers, the impact of women entrepreneurs, and the increasing significance of youth in shaping trends.
The report is loaded with interesting statistics: 88% of affluent KSA nationals also believe it is important that luxury brands contribute to the empowerment of women in the region; 91% of affluent Saudis mention that convenience is important to them when considering a luxury purchase, and so much more. The hosts discuss some of the key themes such as authenticity, innovation, technological integration, and the balance between global trends and local culture are discussed. It is a fascinating look at the spending habits of Saudi high-net-worth individuals, emphasizing the importance of personalized offerings and bespoke experiences.
It also delves into the rise of women's economic influence due to Vision 2030, highlighting their growing role in the workforce and entrepreneurial landscape. For the youth, the report underscores their digital savviness and preference for luxury experiences, indicating a dynamic shift in consumer culture. Concluding the episode, Dr. Hannah and Lucien emphasize the transformative power of the luxury sector in shaping Saudi Arabia’s future, echoing the report’s call to embrace authenticity and innovation while respecting heritage.
The hosts round out episode 30 with a discussion of some of the latest news on Saudi Arabia, including:
•Saudi Arabia's Ambitious Satellite Plans (and a hope that its work will lead to better in-flight internet…)
•Saudi Arabia's Nuclear Program Developments
•WeWork Founder Expands to Saudi Arabia
•Topgolf and Callaway's Expansion in Saudi Arabia and a changing golf landscape in the Kingdom.
Subscribe for free wherever you get your podcasts:
Spotify:
https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206
YouTube:
https://www.youtube.com/@thetwenty30
Get episodes and exclusive content delivered to your email inbox free:
https://thetwenty30.com
You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.
The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

Sunday Sep 22, 2024
Sunday Sep 22, 2024
A special episode to celebrate Saudi National Day on Monday, September 23! The TWENTY30's special guest contributor, Ghada Almuhanna, a visual anthropologist who is widely followed through her Instagram account documenting interesting Saudi photos and art, joins to talk all things Saudi National Day on the 94th anniversary.
Saudi National Day celebrates the formal unification of the Kingdom in 1932. Ghada joins hosts Lucien and Hanaa for a lively and fun discussion of the evolution of National Day celebrations, how patriotism is expressed uniquely across Saudi regions, and the recent tradition of officially taking the day off since a royal decree in the 2010s. The conversation also delves into the joyous public displays, visual competitions among companies, and the heartwarming cultural practices that come to the forefront during this national holiday.
The conversation also includes a lively debate over the best dates in the Kingdom...
The hosts conclude the episode as always with SHOUTOUTS.
Subscribe for free wherever you get your podcasts:
Spotify:
https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206
YouTube:
https://www.youtube.com/@thetwenty30
Get episodes and exclusive content delivered to your email inbox free:
https://thetwenty30.com
You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.
The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.
©The TWENTY30. All rights reserved.